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Marketing: A Tale of Power, Rebellion, and Hope

Marketing: A Tale of Power, Rebellion, and Hope

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Author(s): Gerard Hastings (University of Stirling, UK)
Copyright: 2019
Pages: 5
Source title: Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
Source Author(s)/Editor(s): Margarida M. Pinheiro (University of Aveiro, Portugal), Ana Estima (University of Aveiro, Portugal)and Susana Marques (University of Aveiro, Portugal)
DOI: 10.4018/978-1-5225-6295-5.ch001

Keywords: Business & Management / Business Science Reference / Marketing

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Abstract

Marketing has a remarkably powerful influence on our lives: everyday it persuades us to embrace the lifestyle diseases which will kill four-fifths of us, collaborate with warlords to get our tech fix, and destroy our own planet so we can (temporarily) live in excess. It is time we did something about this threat.

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