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Mobile Technology and the Gulf Society: Perception and Attitude
Abstract
Globally, mobile technology alters the way individuals and groups conduct their day-to-day activities. It impacts on business, culture and society, as it changes the way people communicate, do business, socialise, and has considerable effect on its user’s perception and attitude. This chapter reviews and explores mobile technology growth in the Gulf region with particular focus on the use of mobile phones in the UAE. It further explores, through a snapshot survey, people’s perception, attitude, and possible implications of the technology on their behaviour. Based on the review and results of the survey we conclude with a discussion, recommendations and suggestions for future research.
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