A New Perspective Network Innovation

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Author(s): Cristina S. Rodrigues (University of Minho, Portugal), Edite M.G.P. Fernandes (University of Minho, Portugal)and F. Vitorino Martins (University of Porto, Portugal)
Copyright: 2008
Pages: 6
Source title: Encyclopedia of Networked and Virtual Organizations
Source Author(s)/Editor(s): Goran D. Putnik (University of Minho, Portugal)and Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal)
DOI: 10.4018/978-1-59904-885-7.ch140

Keywords: Information Science Reference / Media & Communications / Social Computing / Virtual Communities & Virtual Reality

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Abstract

The global competition, with the decreasing of economic barriers and the strong technological and knowledge development, is changing the context of doing business and, therefore is increasing demands to firms to remain competitive. The only possible answer for a sustained competitiveness is through differentiation and innovation, accepting the context of change. Therefore, being an innovator is a firm’s central role in order to help the firm’s survival and profitability.

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