The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Organizational and Personal Innovativeness
Abstract
The main objective of this research is to highlight the need to reconceptualize the theoretical constructs of innovativeness. This chapter examines the existing definitions of innovativeness, and provides a conceptual framework that considers this topic from an organizational to a personal perspective. The similarities and differences of each are reviewed, and a synthesized conceptualization of innovativeness is offered. A literature review examines innovativeness, taking a broad perspective of the topic in terms of research and practice as well as conceptualizing the relevant personal constructs. This study is limited in taking a marketing perspective. Implications for future research in innovativeness in practice are recommended.
Related Content
|
Alice S. Etim, Wole Michael Olatokun.
© 2024.
20 pages.
|
|
Lilian C. Mutalemwa.
© 2024.
27 pages.
|
|
G. Nixon Samuel Vijayakumar, Vinay Kumar Domakonda, Shaik Farooq, B. Senthil Kumar, N. Pradeep, Sampath Boopathi.
© 2024.
34 pages.
|
|
Elisha Mupaikwa, Kelvib Joseph Bwalya.
© 2024.
35 pages.
|
|
Oluwatoyin Catherine Agbonifo, Samuel Ibukun Olotu, Toyosi Ayo Oluwatusin.
© 2024.
22 pages.
|
|
James S. Etim.
© 2024.
19 pages.
|
|
Vanessa Hiu Ying Chan, Dickson K. W. Chiu.
© 2024.
24 pages.
|
|
|