Perception of Romanian Consumers on Ecological Products

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Author(s): Violeta Sima (Petroleum-Gas University of Ploieşti, Romania)and Ileana Georgiana Gheorghe (Petroleum-Gas University of Ploieşti, Romania)
Copyright: 2016
Pages: 22
Source title: Food Science, Production, and Engineering in Contemporary Economies
Source Author(s)/Editor(s): Andrei Jean-Vasile (Petroleum-Gas University of Ploiesti, Romania)
DOI: 10.4018/978-1-5225-0341-5.ch008

Keywords: Agricultural & Food Technologies / Agricultural and Food Technologies / Environment & Agriculture / Information Science Reference

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Abstract

This chapter aimed to investigate perceptions and attitudes of Romanian consumers about organic products, in order to study the connection between knowledge and attitudes of consumers and their place in purchase decision-making system to understand their behavior toward organic food. In the first part, after a brief introduction, the authors tried to perform a review of the literature in the field, starting from the presentation of the concept of green or ecological consumption behavior and the notions related to it. A synthetic scheme of the drivers of the green market was proposed as a conclusion of this introductory part. The main concern is about consumption of the ecological products in Romania. The authors identified a number of 17 relevant studies performed in Romania in order to help them substantiate their work. They took into account two issues, namely, Ecological Non-Food Products and Ecological Food Products.

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Perception of Romanian Consumers on Ecological Products

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