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Relativity Applies to Physics, Not Ethics
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Author(s): Purna Prabhakar Nandamuri (IFHE University, India), Mukesh Kumar Mishra (IFHE University, India)and Gowthami Ch (ITM Business School, India)
Copyright: 2018
Pages: 23
Source title:
Management Techniques for a Diverse and Cross-Cultural Workforce
Source Author(s)/Editor(s): Naman Sharma (Entrepreneurship Development Institute of India, India), Vinod Kumar Singh (Gurkul Kangri University, India)and Swati Pathak (Invertis University, India)
DOI: 10.4018/978-1-5225-4933-8.ch014
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Abstract
Ethical relativism is the most prevalent philosophical sub discipline. Ethical relativism represents that there is no moral right or wrong, asserting that morals evolve and change with social norms over a period of time. As the businesses have been growing transnational, this has become a burden rather than advantage, leading to confusion about whether to follow the host country or the home country cultural standards. Adopting the host country cultural values might end up with contradictory and inconsistent practices in the same organization whereas strictly believing in the home country culture might lead to rigidity and chaos in respective markets, forfeiting the opportunities. Thus, overcoming the mindset of ethical relativism has become a big burden on multinational businesses. Eventually, there lies a great hope for ethical universalism rather than relativism in the context of cross-cultural and diverse businesses.
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