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Role of Artificial Intelligence in Business Dynamics: Opportunities and Challenges
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Author(s): Ashish Nag (Central University of Himachal Pradesh, India), Arun Bhatia (Central University of Himachal Pradesh, India), Aditi Sharma (Central University of Himachal Pradesh, India), Vipan Kumar (Central University of Himachal Pradesh, India)and Vipul Sharma (Central University of Himachal Pradesh, India)
Copyright: 2024
Pages: 11
Source title:
Leveraging AI and Emotional Intelligence in Contemporary Business Organizations
Source Author(s)/Editor(s): Dipanker Sharma (Central University of Himachal Pradesh, India), Bhawana Bhardwaj (Central University of Himachal Pradesh, India)and Mohinder Chand Dhiman (Kurukshetra University, India)
DOI: 10.4018/979-8-3693-1902-4.ch016
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Abstract
Artificial intelligence (AI) has appeared as an innovative technology that is restructuring the business operations in maximum business sectors. This chapter highlights the role of AI in business mainly attached with its functions like operations, marketing, finance, selling, R&D, etc. Further, this piece of literature will also discuss its adaptability along with its current potential and future prospects. Artificial intelligence (AI) is an innovative area which is found to be very useful for commercial and domestic purposes. The blend of AI in industry and business can enhance the capacity of production and marketing. Making use of this AI is also providing a competitive edge to many companies. Apart from marketing, it also has the ability to modernize business with inventive ideas. It also acts as a modern tool for complex problem solving and decision making. Hence, the authors will discuss the growth of business using AI aids and its role in functional part of the business.
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