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Social Media and Conformist Voluntarism in the Neoliberal Era: The Case of Rana Plaza Collapse in Savar, Bangladesh
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Author(s): Nafisa Tanjeem (Rutgers University, USA)
Copyright: 2016
Pages: 23
Source title:
Revealing Gender Inequalities and Perceptions in South Asian Countries through Discourse Analysis
Source Author(s)/Editor(s): Nazmunnessa Mahtab (University of Dhaka, Bangladesh), Sara Parker (John Moores University, UK), Farah Kabir (Action Aid, Bangladesh), Tania Haque (University of Dhaka, Bangladesh), Aditi Sabur (University of Dhaka, Bangladesh)and Abu Saleh Mohammad Sowad (University of Dhaka, Bangladesh)
DOI: 10.4018/978-1-5225-0279-1.ch004
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Abstract
In this essay, the author proposes a cultural geographic understanding of the space of social media and explore placemaking processes through which microcelebrities got engaged in neoliberal conformist voluntarism. Inspired by a middle class urban civic consciousness, microcelebrities produced and circulated a homogenous cultural and ideological composition of women garment workers, disconnected from their material lives and collective histories. The author juxtaposes two cases of virtual activism around the Rana plaza collapse and the Shahbag protest order to examine how gender, class, neoliberalism, and nationalism determine the politics of exclusion and inclusion in the space of social media. She also considers some oppositional practices that challenge the microphysics of power and politics of representation in these spaces.
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