Surveying Trust in Virtual Organizations

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Author(s): Istvan Mezgár (Hungarian Academy of Science, Hungary)
Copyright: 2008
Pages: 8
Source title: Encyclopedia of Networked and Virtual Organizations
Source Author(s)/Editor(s): Goran D. Putnik (University of Minho, Portugal)and Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal)
DOI: 10.4018/978-1-59904-885-7.ch209

Keywords: Information Science Reference / Media & Communications / Social Computing / Virtual Communities & Virtual Reality

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Abstract

Based on the results of the information and communications technologies (ICT), a new “digital” economy is arising. This new economy needs a new set of rules and values, which determine the behaviour of its actors. Participants in the digital market realize that traditional attitudes and perspectives in doing business need to be redefined. In this dynamic and turbulent environment that requires flexible and fast responses to changing business needs organizations have to respond by adopting decentralized, team-based, and distributed structures variously described in the literature as virtual-, networked-, cluster- and resilient virtual organizations (VO). One main aspect of this approach is that organizations in this environment are networked, that is inter-linked on various levels through the use of different networking technologies.

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