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The Evil Dead Franchise: Building Genre Hybridity
Abstract
In the early 1980s, Sam Raimi's feature The Evil Dead inaugurated a horror-film franchise that would become a trademark of pop culture. The movie originated four other feature films, a TV series and videogames. The franchise set its importance in film culture by actively including humor through the use of different visual, sound, and narrative resources. Such narrative and stylistic construction would later be essential for the development of the TV series and would be later subverted in the more recent film projects linked to The Evil Dead. This chapter aims to examine how film genre codes work within The Evil Dead's cinematic language and script, focusing primarily on the original trilogy directed by Sam Raimi—The Evil Dead (1979), Evil Dead 2 (1987), and Army of Darkness (1992)—therefore clarifying how the hybridization of film genres is developed in The Evil Dead franchise, contributing to its cult status.
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