The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Trust and Credibility Analysis of Websites: Role of Trust and Credibility in Evaluating Online Content
|
|
Author(s): Himani Bansal (Jaypee Institute of Information Technology, India), Prakhar Shukla (Jaypee Institute of Information Technology, India)and Manav Dhar (Jaypee Institute of Information Technology, India)
Copyright: 2018
Pages: 28
Source title:
Social Network Analytics for Contemporary Business Organizations
Source Author(s)/Editor(s): Himani Bansal (Jaypee Institute of Information Technology, India), Gulshan Shrivastava (National Institute of Technology Patna, India), Gia Nhu Nguyen (Duy Tan University, Vietnam)and Loredana-Mihaela Stanciu (University Timisoara, Romania)
DOI: 10.4018/978-1-5225-5097-6.ch013
Purchase
|
Abstract
Trust on any online information is psychosomatic and hidden by nature. The choice is in the hands of the information seeker to consider, evaluate, and confirm the contents of the websites before using it. This makes a sharp concern for websites dealing with sensitive topics like health, research, or academics. There is no benchmark or tool that tells or characterises about making these “trust” decisions. Although web users make such decisions after considering numerous factors, still there are no such criteria to fulfil the underlying principle to deal with such decision making. This chapter is an effort to resolve the problem of how to measure the content provided by any website in terms of its credibility. Various models have been projected in this chapter to identify several factors pertaining to the credibility of content and users' trust on any website and accordingly analyse the identified factors to assess the websites.
Related Content
|
Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh P. Somani.
© 2024.
36 pages.
|
|
Shikha Mittal.
© 2024.
21 pages.
|
|
Albérico Travassos Rosário.
© 2024.
31 pages.
|
|
Carla Sofia Ribeiro Murteira, Ana Cristina Antunes.
© 2024.
23 pages.
|
|
Mario Sierra Martin, Alvaro Díaz Casquero, Marina Sánchez Pérez, Bárbara Rando Rodríguez.
© 2024.
17 pages.
|
|
Poornima Nair, Sunita Kumar.
© 2024.
18 pages.
|
|
Neli Maria Mengalli, Antonio Aparecido Carvalho.
© 2024.
16 pages.
|
|
|