Value Co-Creation in Faculty-Led Study Abroad Programs: A Service-Dominant Logic Approach

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Author(s): Sven Tuzovic (Queensland University of Technology, Australia)
Copyright: 2016
Pages: 24
Source title: Handbook of Research on Study Abroad Programs and Outbound Mobility
Source Author(s)/Editor(s): Donna M. Velliaris (Eynesbury Institute of Business & Technology, Australia)and Deb Coleman-George (University of Adelaide, Australia)
DOI: 10.4018/978-1-5225-0169-5.ch013

Keywords: Education / Higher Education / Information Science Reference

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Abstract

Study Abroad (SA) education has become an increasingly important educational program for teaching global learning and intercultural competence, maturity, and sensitivity of students. Since the price tag attached to SA programs can be daunting, the question arises how value can be defined and, more importantly, how value is created. Some scholars have used the principles of service-dominant logic proposed by Vargo and Lusch (2004) to suggest that students should be engaged as an active co-creator of the university experience. Utilizing a qualitative research approach this chapter proposes that the value process of SA programs consists of three stages: (1) value proposition and potential; (2) resource integration and value co-creation; and (3) value realization evaluation. This study identifies key roles of the participants and their operand and operant resources that guide the value co-creation process. The framework provides faculty with a way to understand, adapt, and manage resource integration and influence students' SA value realization processes.

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Value Co-Creation in Faculty-Led Study Abroad Programs: A Service-Dominant Logic Approach

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