Aleksander Grubor is Full Professor at University of Novi Sad, Faculty of Economics in Subotica. He holds PhD in economics at University of Novi Sad, Faculty of Economics in Subotica. Aleksandar Grubor is a dean of Faculty of Economics in Subotica, Editor in Chief of Strategic Management journal. He is a member of Serbian Scientific Society of Economics and Serbian Association of Marketing. His scientific research area are mainly marketing, global marketing, services marketing and sales management, in field where he published numerous books, scientific papers, proceedings, and working papers.