Ann Pegoraro is a full Professor in the School of Human Kinetics in the Faculty of Health at Laurentian University and an Adjunct Professor in Communication Studies at Huntington University. A holder of B.A., MBA, and PhD degrees, Ann is also the Director of the Institute for Sport Marketing, a research center at Laurentian. Dr. Pegoraro’s PhD studies were in Higher Education Leadership and Administration and her PhD dissertation was published as a book in this field. She is an active researcher, who has presented at international conferences and published in refereed management journals in the areas of digital media, marketing, communications, and sport management. Her research primarily focuses on communication and marketing with a focus on the digital world.