The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Anna Carolina Boechat
Anna Carolina Boechat
completed her PhD in Strategic Communication with the highest grade at University NOVA of Lisbon, and has worked as an Assistant Professor at prestigious Portuguese institutions such as IADE, University NOVA of Lisbon, Lusíada University of Lisbon, and the Portuguese Catholic University. She is also Marketing & Communication Scientific and Pedagogical Coordinator at IADE, Academic Supervisor, and participates in national and international scientific events as a speaker/conferencist. She develops Business Consulting projects in the areas of Marketing and Strategic Communication and is specialized in the following topics: Marketing, Strategic Marketing, Sports Marketing, Advertising, Communication, Strategic Communication, Project Management, Consumer Psychology, Market Research, Brand Management, and Corporate Social Responsibility. As an Integrated Researcher at UNIDCOM/IADE, Anna Carolina Boechat has been developing projects and publications in the areas of Strategic Communication, Marketing, Brands, Consumer Behavior, Corporate Social Responsibility, Sustainability, and Metaverse. Complementing the academic spectrum, she has over 10 years of exclusive professional experience in Marketing and Communication, having contributed to companies in different markets, assuming various roles over time.
|
|