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Arokiaraj David
Arokiaraj David
serves as an Associate Professor of Al Tareeqah Management Studies in UAE. He has successfully cleared the UGC-National Eligibility Test for Lectureship (NET) and has been honored with the Junior and Senior Research Fellow (JRF & SRF) titles. With over a decade of teaching and research experience, his areas of expertise include Green Marketing, Consumer Behavior, Product & Brand Management, Global Marketing, Retail Management, Strategic Management, Data Analytics, Sustainable Practices, Resources Management, Product Development, Environmental Responsibility, and General Management. Dr. David has authored more than 60 research articles, including 11 published in Scopus, 08 in ABDC, and 05 in Web of Science. He has also contributed to 07 book chapters, published 04 books, registered 07 patents, and received 01 copyright and 01 consultant project. He is proficient in various research tools and techniques such as SPSS, AMOS, E-Views, STATA, and PLS-SEM and has hands-on experience in both primary and secondary data analysis. Recently, Dr. David has been recognized with the Best Research Award, Young Academician Award, and Young Scientist Award.
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