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Babita Singla
Babita Singla
is an Associate Professor at Chitkara Business School, Chitkara University, Punjab, India. She spent more than a decade pursuing a career in academics, teaching, and research with passion and diligence. She worked as an Assistant Professor at the institute of national repute NIT Jalandhar. She completed an MBA program (2008-2010) in Finance & Marketing, and subsequently earned a doctoral degree from IKGPTU, Jalandhar, India. Her undergraduate studies in Mathematics and Economics from Government Rajindra College, Bathinda. She has cleared the National Eligibility Test (UGC NET) in 2011. She has over twenty research publications in international and national journals, over 11 publications/ presentations in international and national conferences, including 8 Keynote lectures/Invited Talks and ten books to her credit. Her current research interests are in business management, omnichannel retail, marketing management, and managerial economics. She loves to generate new ideas and devise feasible solutions to broadly relevant problems. She enjoys embracing the lessons learned from failure, stands up, and continues to grow
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