Cristina Vaz de Almeida has a Ph.D in Communication Sciences - Health Literacy She's a Researcher, Director of Post-graduate Studies on Health Literacy (ISPA), Lecturer, and Keynote speaker on Health Literacy. She has an extensive experience in the social, health, communication, and marketing domains. Has been planning and carrying out training in these areas in hospitals and other health organizations for over a decade. She has been publishing several books, chapters, and reports in the subject of Health Literacy, Health Communication, Social Marketing, Health Marketing; Social Inclusion. ORCID https://orcid.org/0000-0001-5191-1718