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Esmeralda Crespo-Almendros
Esmeralda Crespo-Almendros is an Assistant Professor of Marketing and Market Research Department at University of Granada (Spain). Her areas of specialization are Marketing Communication, Online Consumer Behavior and Marketing Online. She has published several books as co-author on these subject areas (Springer-Gabler, IGI Global). She has published various peer-reviewed papers on journal like Journal of Advertising Research, Business Services and Tourism & Management Studies. She has participated in prestigious international congress (EMAC, ICORIA, Academy of Marketing).
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