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Francesco Bifulco
Francesco Bifulco
is a Full Professor in Management at University of Naples Federico II. His main areas of interest are focused on cultural heritage (branding enhancement, phygital journey, sustainable business models, innovation ecosystem). He published papers and books about these themes on top journal and publisher. He chaired and participated sessions in international conferences. He led, as Scientific coordinator (University of Naples Federico II) in projects PON Research & Competitiveness Program (High-tech districts and related networks).
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