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Francesco Bifulco
Francesco Bifulco
is Full Professor of Economics and Business Management at the University of Naples “Federico II”, where he teaches Management of Cultural Enterprises and Economics and Innovation Management. His main areas of interest are focused on cultural heritage (branding enhancement, phygital journey, sustainable business models, innovation ecosystem). He published papers and books about these themes on top journal and publisher. He chaired and participated sessions in international conferences. He led projects of “High-tech District for Cultural Heritage” as Scientific coordinator.
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