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Francisco Muñoz-Leiva
Francisco Muñoz-Leiva is a Lecturer in Marketing and Market Research and holds a Ph.D. in Business Sciences from the University of Granada (Spain). Although his main research interest is the Internet consumer behavior, he also published papers about other topics such as the electronic banking, the use of Internet as a tourist information source, etc. His recent works have appeared in journals as Information & Management, Online Information Review, Cities, The Service Industries Journal, Quality & Quantity, Defense and Peace Economics, International Journal of Internet Marketing & Advertising, among others, and several communications in international conferences (EMAC, AEMARK, Hispanic-Lusitanian Congress in Scientific Management, AEDEM, IADIS, Global Management, etc).
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