Gülşah Sarı works as an Assistant Professor at the Department of Radio Television and Cinema, in Abant Izzet Baysal University, Turkey. She became a PhD in İstanbul University, Department of Radio Television and Cinema in 2016. She held a master degree in Marmara University, department of Cinema in 2010. Her recent interests include television, cinema, product placement, social media and advertising. She has published several papers in journals including advertising, product placement, transmedia and cinema.