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Ida Ercsey
Ida Ercsey
is a retired associate professor. She received her university degrees from the Karl Marx University of Economic Sciences (Master’s degree in Transportation) and the Budapest University of Economic Sciences (Part-time Postgraduate Master’s degree in Marketing). Her PhD research focused on the consumer evaluation in the public utility services. Between 1991 and 2022 she actively participated in the higher education at the Széchenyi István University in Győr. Between 2014 and 2020 she was Head of Department of Marketing and Management at the Széchenyi István University. She works as the Chairman of the Supervisory Board in the Association for Marketing Education and Research. Since 2021, she has also chaired the Public Service and Nonprofit Marketing Committee of the Hungarian Academy of Sciences. She has nearly 150 scientific publications. Her research interests include non-business marketing, co-creation behaviour, consumer value, mobile health applications, transformative services, subjective quality of life.
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