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Ines Kuster-Boluda
Ines Kuster
is Professor in Marketing in the Department of Marketing - Fac. of Economics, University of Valencia, Spain. She gets her PhD in Marketing from the University of Valencia in 1999. Her research attention has focused on the areas of strategic marketing and sales. She has published articles in several refereed journals (i.e. JOUEC; Information&Management, JQR; European Journal of Innovation Management; Journal of Business and Industrial Marketing; Innovative Marketing; Qualitative Market Research: An International Journal; European Journal of Marketing; The Marketing Review; Marketing Intelligence and Planning; Journal of Global Marketing; Journal of Relationship Marketing; Annals of Tourism Research; Sex Roles; Equal Opportunites International, and other relevant Spanish journals). She is the author of diverse books and book chapters related to her investigation field. She has also presented papers at the European Marketing Conference and the Academy of Marketing Conference. She collaborates with several companies, helping them in marketing areas (recruiting salespeople, training sales managers, analysing commercial efforts, etc.).
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