Inês Veiga Pereira has a Ph.D degree from University of Vigo, in Communication and Marketing, focusing on NPOs marketing. Presently she is the Director of the Postgraduate program in Administration and Management of Healthcare Units She is senior lecturer of Marketing, NPOs Marketing and Brand Management subjects at ISCAP, since 2002 and lecturer of Healthcare units marketing and communication at Porto Executive academy. She is a Scientific Committee member of International review on public and nonprofit marketing and of the International Journal of Cyber Behavior, Psychology and Learning (IJCBPL). She is an associate of International association on public and non-profit marketing and she has organized several scientific congresses on the non-profit area. Inês has been a consultant at Ernst & Young and a brand manager at SME. She is author of several papers and book chapters in marketing and communication fields.