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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Jeganathan Gomathi Sankar

Jeganathan Gomathi Sankar is a dedicated educationist who specializes in the field of marketing. He is a member of the BSSS Institute of Advanced Studies, where he teaches courses on various marketing subjects. Dr. Sankar has previously served as a full-time research scholar in the Department of International Business at Pondicherry University, as well as a faculty member at the Saveetha School of Management. Dr. Sankar's research interests are varied and include areas such as service quality, information diffusion, ICT, marketing technology, and AI. He has published his work in well-regarded journals that are indexed in Scopus and ABDC. Through his teaching and research, Dr. Sankar strives to contribute to the field of marketing and provide his students with a comprehensive understanding of the subject matter.
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