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Jeganathan Gomathi Sankar
Jeganathan Gomathi Sankar
is a highly experienced and dedicated educationist with a passion for marketing. He has over 10 years of teaching and research experience, and his work has been recognized by Scopus and ABDC journals. He is a member of the BSSS Institute of Advanced Studies, Faculty of Marketing, and his research interests include marketing technology, marketing information systems, and diffusion of technology in marketing. Dr. Sankar is a strong advocate for using technology to enhance marketing education and practice. He is also a leading expert in the field of diffusion of technology in marketing, and his research has helped to inform the development of new marketing strategies and tactics. A dedicated teacher, Dr. Sankar is committed to providing his students with the knowledge and skills they need to succeed in the ever-changing field of marketing. He is a popular lecturer and is known for his ability to make complex concepts easy to understand. In addition to his teaching and research duties, Dr. Sankar is also an active member of the marketing community. He is a regular speaker at conferences and workshops, and he has published numerous articles in leading marketing journals.
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