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Lucia Porcu
Lucia Porcu is post-doctoral research fellow and lecturer of Marketing at the University of Granada (Spain). She has previous experiences as visiting scholar at Brock University (CANADA), Northwestern University (USA) and University of Bologna (ITALY). Her research interests are Integrated Corporate Communication (ICC), cross-cultural marketing and Digital Humanities. She has participated to several international conferences (EMAC, ICORIA, CMC, among others) and has published in prestigious journals, such as International Journal of Advertising, Computers in Human Behavior and Communication & Society.
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