Maria Palazzo (PhD) is Associate Professor at Universitas Mercatorum, Rome, Italy. She was a Research Fellow at the Department of Political, Social and Communication Studies (DSPSC), University of Salerno (Italy). Since 2015, she has been a member of the ‘Sustainability Communication Centre’ (SCC) at the DSPSC. She was a former Lecturer at University of Bedfordshire, School of Business (London, Luton, UK), a Visiting Scholar at the University of Granada (Granada, Spain), and a Visiting Lecturer at the Universidad del Norte, Escuela de Negocios (Barranquilla, Colombia). Her research focuses on corporate and marketing communication, branding, corporate social responsibility, tourism, community relations, and sustainability. Her articles have been published in Journal of Cleaner Production, Current Issues in Tourism, Journal of Retailing and Consumer Services, International Journal of Contemporary Hospitality Management, Qualitative Market Research: An International Journal, Journal of Brand Management and in other academic outlets.