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Melanie B. Richards
Melanie B. Richards
is the Associate Chair of the East Tennessee State University Department of Media & Communication and leads the department's Advertising and Public Relations program. She has been working in the research, analytics, and account planning world for over 20 years and prior to ETSU, spent the majority of her career working for both Fortune 500 companies and major nonprofit organizations in various leadership roles. Her academic research focuses on brand experience (especially in the nonprofit and cause space), public health communication, intergenerational communication and dynamics, and on the scholarship of teaching and learning. She is the co-author of the department's published experiential approach to teaching and student learning, the Applied Marketing & Media Education Norm.
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