Muhammad Abrar is a professor of Management Sciences (Marketing), and currently, he is serving as a Professor / Director at Lyallpur business school at Government College University, Faisalabad, Pakistan. He received his PhD in Business Administration (Marketing) from The Huazhong University of Science and Technology, Wuhan, P.R.China, and holds an MBA from Bahauddin Zakariya University, Multan, Pakistan and M.Sc. (Hons.) Agronomy degree from the University of Agriculture, Faisalabad, Pakistan. He is a well-known scholar in his research areas (Brand Management, Supply Chain Management, Digital Marketing, Services Marketing, Management, and Business Education). His scholarly peer-reviewed research articles have been published in the top journals, e.g., International Journal of Contemporary Hospitality Management, Journal of Enterprise Information Management, Management Decision, Journal of Competitiveness, Asia Pacific Journal of Marketing and Logistics, Total Quality Management & Business Excellence, Marketing Intelligence & Planning, Economic and Industrial Democracy, International Journal of Emerging Markets, Chinese Management Studies, Autex Research Journal, SAGE Open, Quality & Quantity, Industria Textila, Journal of Islamic Marketing.