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Myriam Martínez-Fiestas
Myriam Martínez-Fiestas holds a PhD. in Business Sciences (Marketing) at the University of Granada. She is an Assistant Research Professor of Marketing Area, ESAN, Graduate School of Business (Peru). Her main research interests are in the fields of Psychophysiology, Emotions, Neuromarketing, Social Marketing and Consumer Behavior. She has published his research work in several journals such as, Journal of Advertising Research, Service Industries Journal , and The International Journal of Management Science and Information Technology, among others. Additionally, she has developed research projects with diverse companies and public administrations.
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