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Paula Rosa Lopes
Paula Lopes
has a PhD in Communication, Audiovisual and Advertising, and she is a full Professor at Lusófona University. Has been Course Coordinator since 2015. She’s a researcher in CICANT - Centre for Research in Applied Communication, Culture, and New Technologies, and the main research areas are Marketing: Integrated Marketing Communication (IMC), Brands, Luxury Brands, Social Networks, Advertising, Fashion, Sustainability, Research Methods in Social Sciences.
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