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Richa Rana

Richa Rana is an Assistant Professor at Central University of Himachal Pradesh and has more than 16 years of experience. Her area of study is Marketing .Her research work covered various topics related to Marketing Management, Services Marketing, Marketing Research, Consumer Behaviour, Integerated Marketing Communication, Rural Marketing & Research Methodology making significant contributions to the field and earning her recognition as an accomplished scholar. She has several publications under her name. She did her Bachelors in Commerce from M.C.M.D.A.V College for Women Chandigarh & her Masters in Commerce from Punjab University Chandigarh. She pursued her M.Phil & Ph.D from Himachal Pradesh University.
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