Richard Brunet-Thornton, FRSA, MIM, MBA, PhD, is a member of the Department of Management, Faculty of Business Administration of the University of Economics, Prague. Is Managing Director of the Cross-Cultural Management Centre and Executive Consultant of the Centre for Digital Transformation. He also serves as the Executive Advisor to the Institute of Management. Research interests centre on intercultural management and communications, intercultural negotiation styles, cultural anthropology and ethnology, and cross-cultural knowledge management. Given his 45-year experience in the IS/IT industry as head of an international business practice, he has worked in over 40 counties in this capacity. Richard’s other interests include international project management and the cultural aspects of digital transformation. He holds editorial positions on various scholarly journals and publication boards. Richard is a Fellow of the Royal Society of the Arts (UK) and a member of the American Psychological Association.