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Sandrina Teixeira
Sandrina Teixeira
is a Professor of Marketing at the School of Accounting and Administration of Porto, Polytechnic Institute of Porto. She got a Ph.D. in Marketing and Advertising from Vigo University. Her main areas of investigation are digital marketing, digital communication, e-commerce, and consumer behavior. She is the author and co-author of several scientific publications indexed. She was the Head of CEOS.PP - Centre for Organisational and Social Studies of Polytechnic of Porto and coordinates a research line of Marketing and Digital Communication Strategies. She organizes the annual Digital Marketing and Branding Workshop at the International Conference on Marketing and Technologies - ICMarkTech and other international events. She is a member of the Scientific Council of indexed international journals. She is a member of the Scientific Committee of several events. She participates in funded projects and is a member of international partnerships.
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