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Sara de Freitas
Sara de Freitas is director of Research at the Serious Games Institute (SGI) – an international hub of excellence in the area of games, virtual worlds and interactive digital media for serious purposes, including education, health and business applications. Situated on the Technology Park at the University of Coventry, Sara leads an interdisciplinary and cross-university applied research group. Based as part of the largest commercial arm of any UK university, the SGI applied research group - with expertise in
AI and games, visualization, mixed reality, augmented reality and location aware technologies – works closely with international industrial and academic research and development partners. Sara is currently working on the Technology Strategy Board-part-funded Serious Games – Engaging Training Solutions project developing three serious games demonstrators, and Chairs the UK Lab Group.
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