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Serpil Kır Elitaş
The writer was born in Alaşehir, Manisa, Turkey. She completed his primary, secondary and high school education in Alaşehir. She started his high school education at Selçuk University, Faculty of Communication, Department of Public Relations and Promotion and graduated in 2011. In 2014, she completed his master's degree at Selçuk University, Institute of Social Sciences, Department of Public Relations and Promotion, with her thesis titled "Test Drives in the Context of Experiential Marketing". In 2018, she completed her doctorate degree at Selçuk University Institute of Social Sciences, Department of Public Relations and Promotion, with the support of the Scientific and Technological Research Council of Turkey (TÜBİTAK) with her thesis titled "Investigation of Factors Affecting the Tendency to Do Online Shopping in the Context of Sensory Activation Technology Acceptance Model". She edited the books New Media and Visual Communication in Social Networks (2019), Sensory Technologies and Online Shopping (2020) and Digitalization in Communication (2021). She conducts national and international academic studies on topics such as political communication and soft power, digital communication, new communication technologies and gender. She currently works as an associate professor at Hatay Mustafa Kemal University.
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