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Shasikala Patil
Shashikala Patil
is an academician with two decades experience in teaching both post graduate and undergraduate programmes. Her area of expertise includes Marketing and Communication Studies. She has participated and presented papers at national and international conferences and has publications in Scopus and peer reviewed journals. She is an avid reader and has keen interest in CSR programmes and projects. Courses Taught: Marketing Management, Retail Management, Rural Marketing, Services Marketing, Research Methodology, Branding and Advertising, Business Communication, Soft Skills, Writing for Media Research Interests: Marketing – Retail, Rural and Services Marketing, Consumer Behaviour, Branding and Communication.
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