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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Victor Saha

Victor Saha is an Assistant Professor in the Marketing area at Jindal Global Business School, O. P. Jindal Global University. He has received his B.Tech in Mechanical Engineering from NIT Agartala, and his MBA and PhD from BITS Pilani. He has published in reputed journals such as Journal of Business Research, Journal of Retailing & Consumer Services, Journal of Business & Industrial Marketing, Journal of Product & Brand Management, International Journal of Consumer Studies, and IEEE Transactions on Engineering Management among others.
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