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Wing Han Helen Lee

Wing Han Helen Lee currently works for University of Wales Trinity Saint David. Before joining the university as a faculty, Helen earned her Doctoral degree at The Hong Kong Polytechnic University and completed her Master degree at University of London, Royal Halloway. Helen has authored/co-authored a number of research articles. She has also served as a voluntary reviewer for different academic journals and conferences. Helen’s research interests include consumer behaviour, technology-human integration as well as service marketing and sustainability. Helen currently works for University of Wales Trinity Saint David. Before joining the university as a faculty, Helen earned her Doctoral degree at The Hong Kong Polytechnic University and completed her Master degree at University of London, Royal Halloway. Helen has authored/co-authored a number of research articles. She has also served as a voluntary reviewer for different academic journals and conferences. Helen’s research interests include consumer behaviour, technology-human integration as well as service marketing and sustainability.
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