Zélia Breda holds a Ph.D. in Tourism, a Master's degree in Chinese Studies (Business and International Relations) and a degree in Tourism Management and Planning from the University of Aveiro, where she is Assistant Professor, at the Department of Economics, Management, Industrial Engineering, and Tourism, holding the position of Director of the Master in Tourism Management and Planning. She is a full member of the Research Unit ‘Governance, Competitiveness and Public Policies’ of the University of Aveiro; a founding member and vice-president of the Observatory of China (www.idtour.pt). She is also a member of the editorial and scientific boards of a few academic national and international journals, as well as a member of the organizing and scientific committees of international tourism conferences. She has authored and co-authored several national and international papers and communications on tourism, and has been taking part in several research projects in the tourism field, both as a member of the team and as a consultant.