Zoran Kalinić is an Associate Professor at the Faculty of Economics, University of Kragujevac, Serbia and holds Ph.D. degree in Mobile Information Systems Design of the Faculty of Engineering, University of Kragujevac. He has been involved in several research projects related to information systems and software design. Also, he has taught as a guest lecturer at Cracow University of Economics, Poland, University of Maribor, Slovenia, Saimaa University of Applied Sciences, Finland, University of Evora, Portugal and University of Economics in Katowice, Poland. His current research interests include mobile and e-commerce, mobile and e-business and the application of artificial intelligence techniques in business and management.