Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Eva Lahuerta-Otero

Eva Lahuerta-Otero got her PhD from the University of Salamanca in 2014. She works as an assistant professor in the Marketing Department of that University since 2009 where she teaches Electronic Commerce, Basics of Marketing, Sectorial marketing and International Marketing. She is also director and teacher in several courses, seminars and subjects of masters degrees related with e-commerce and social media. She writes and presents widely on topics related to social media, online advertising, click-and-mortar companies, online banking and cultural issues related with management and is the author of several publications in that areas. She is author and coauthor of various papers published in international and national journals and books.
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