Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Poornima Nair

Poornima Nair is an entrepreneur with an experience of more than 6 years in the fashion industry. She is also a qualified assistant professor, having taught marketing at post-graduation level. She is currently a research scholar at Christ University, School of Business and Management, Bangalore, pursuing her doctoral research in branding and co-creation. Her research is motivated by her passion to encourage fresh entrepreneurship. Her areas of interest include branding, advertising, social media marketing, Co-creation and Fashion.
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