Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Sunita Kumar

Sunita Kumar is a dedicated educator with over 19 years of experience, encompassing 5+ years in the industry and 14+ years in teaching. Her areas of expertise and research focus include advertising, branding, digital marketing, consumer behavior, and marketing analytics. Over the last 12 years, she has published over 20 papers in Scopus-indexed journals, book chapters, and conference proceedings. Dr. Kumar has also received commendable evaluations for her teaching in various marketing units, such as Brand Management, Consumer Behavior, Social Media and Digital Marketing, and Marketing Analytics. She is actively involved in supervising master's & PhD candidates at Christ University Bangalore, showcasing a strong interest in research and consultancy projects.
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