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Sunita Kumar
Sunita Kumar
is a passionate educationist with 17+ years of experience (Industry: 5+ years and Teaching: 12+ years) experience. Dr Sunita area of expertise/ specialization including advertising, branding, digital Marketing, consumer behaviour, Marketing Analytics. Over the last 12 years, she has taught and received positive evaluations for many marketing units, including Brand Management, Marketing Research, International Marketing, Fundamental of Marketing, Consumer Behaviour, Marketing Management, Social Media and Digital Marketing, Data Analysis using SPSS both postgraduate and undergraduate level. She has also been actively supervising master’s and Ph.D. candidates from Christ university in Bangalore. Dr Sunita also often shares her industry experience and research findings with different audiences and stakeholders, both locally and internationally. she has been actively leading and involved in numerous research project and consultancies projects, as well as published numerous indexed journals/ articles, book, chapters in a book, conference proceedings, and industry reports.
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