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Enhancing the Retailer Gift Card via Blockchain: Trusted Resale and More
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Author(s): Yuan Lu (Institute of Software, Chinese Academy of Sciences, China), Qiang Tang (New Jersey Institute of Technology, USA)and Guiling Wang (New Jersey Institute of Technology, USA)
Copyright: 2021
Volume: 32
Issue: 1
Pages: 20
Source title:
Journal of Database Management (JDM)
Editor(s)-in-Chief: Keng Siau (City University of Hong Kong, Hong Kong SAR)
DOI: 10.4018/JDM.2021010103
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Abstract
Though the retailer gift card has been an ultra-practical marketing tactic to attract customers to spend more, it, on the contrary, also places a great number of customers in troublesome situations due to its current limitations. First, dealing with unwanted gift cards is often time-consuming, costly, or even risky due to the frequent occurrences of gift card resale frauds. Worse still, the issuance and redemption of gift cards happen inside the retailer as in a “black-box,” indicating that a compromised retailer can cheat customers (or even third-party auditors) to deny the issuances of some unredeemed gift cards. This paper proposes a practical middle-layer solution based on blockchain to address the fundamental issues of the existing gift card system, with incurring minimal changes to the current infrastructure.
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