Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

The Effect of Information Quality on Social Networking Site (SNS)-Based Commerce: From the Perspective of Malaysian SNS Users

The Effect of Information Quality on Social Networking Site (SNS)-Based Commerce: From the Perspective of Malaysian SNS Users
View Sample PDF
Author(s): Jongchang Ahn (Hanyang University, Seoul, South Korea) and Suaini Sura (Universiti Malaysia Sabah, Kota Kinabalu, Malaysia)
Copyright: 2020
Volume: 32
Issue: 1
Pages: 18
Source title: Journal of Organizational and End User Computing (JOEUC)
Editor(s)-in-Chief: Sang-Bing Tsai (University of Electronic Science and Technology of China Zhongshan Institute, China and Research Center for Environment and Sustainable Development, Civil Aviation University of China, China)
DOI: 10.4018/JOEUC.2020010101



This study aimed to examine how information quality (IQ) attributes affect perceived usefulness and customer satisfaction of SNS-based commerce from the perspective of Malaysian SNS users. Although many studies have been conducted to identify possible IQ attributes in the context of e-commerce, only a limited number of studies have tested and examined the direct effects of the IQ attributes on perceived usefulness and customer satisfaction, particularly in the s-commerce context (i.e., SNS-based commerce). The data from Malaysia respondents were collected through an online survey, using a snowball sampling technique. The hypotheses were analysed using multiple linear regression. The results indicated the perceived usefulness was significantly affected by completeness, ease of understanding, and personalization. Customer satisfaction was significantly affected by the completeness and perceived usefulness. However, neither the accuracy nor timeliness had an effect on perceived usefulness or customer satisfaction. The findings suggest that completeness is the strongest attribute of IQ.

Related Content

Chi-Cheng Huang. © 2020. 22 pages.
Stoney Brooks, Xuequn Wang, Christoph Schneider. © 2020. 19 pages.
Mahmoud Zaher, Abdulaziz Shehab, Mohamed Elhoseny, Farahat Farag Farahat. © 2020. 25 pages.
Camille Grange, Henri Barki. © 2020. 22 pages.
Muhammad Sharif, Muhammad Attique, Muhammad Zeeshan Tahir, Mussarat Yasmim, Tanzila Saba, Urcun John Tanik. © 2020. 26 pages.
Sheng-Feng Sung, Pei-Ju Lee, Cheng-Yang Hsieh, Wan-Lun Zheng. © 2020. 16 pages.
Ahmad Karim, Victor Chang, Ahmad Firdaus. © 2020. 18 pages.
Body Bottom