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Competitive Drivers for Improving Future Business Performance

Competitive Drivers for Improving Future Business Performance
Author(s)/Editor(s): Carlos Martins (Lusiada University - North, Portugal) and Paula Rodrigues (Lusíada University of Porto, Portugal)
Copyright: ©2021
DOI: 10.4018/978-1-7998-1843-4
ISBN13: 9781799818434
ISBN10: 1799818438
EISBN13: 9781799818458

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Description

The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult.

Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.



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